Cosmo Consumer, the consumer arm of Cosmo First, has rolled out its first-ever celebrity-led campaign for paint protection film brand Cosmo PPF, bringing in actor Jimmy Shergill to make vehicle protection feel a lot more personal. The film opens on a playful misdirect: a husband tells his wife something is precious and irreplaceable, and she … Read more
Protinex has rolled out its latest integrated campaign, ‘Strength Hai Toh Simple Hai,’ built around the idea of muscle strength and its role in everyday physical tasks. The campaign film opens with a working mother returning home, struggling to lift her child – a moment that leads to the film’s central question: “Chhota kaam lage … Read more
CavinKare’s hair colour brand Indica Easy has rolled out a refreshed packaging design across its entire product range, now featuring brand ambassador Tamannaah Bhatia on the packs. The new packaging has been introduced across all pack sizes – 18ml, 25ml, 90ml and 180ml – giving the brand a contemporary visual identity while keeping its existing … Read more
Jessamine Avila has been appointed Chief Marketing Officer at IKEA India. With over two decades of marketing experience, including 12 years at IKEA, she will lead the brand’s marketing strategy, strengthen customer engagement, and drive brand relevance as the company expands its omnichannel presence across India.
Alin Choubey has joined Leo India as Vice President – Digital, where he will lead the agency’s digital business across key accounts, including PepsiCo India Foods & Beverages, HCL Group, Schneider Electric, and California Almonds. He brings extensive experience from leadership roles at FoxyMoron and several leading digital and marketing agencies.
Kotak Mahindra Bank has elevated Jyoti Samajpati to Executive Vice President – Head of Marketing. In her new role, she will lead consumer marketing, customer propositions, strategic partnerships, go-to-market strategy, customer experience, and lifecycle management across the bank’s consumer banking portfolio.
Haier Appliances India has come on board as the ‘Associate Partner’ for Wimbledon’s exclusive streaming on JioHotstar, marking the brand’s third consecutive year of partnering with the platform to reach premium sports audiences globally. Tennis, with its elite, global fan base, aligns naturally with Haier’s push toward premium positioning. The tie-up is part of Haier’s … Read more
The Ministry of Information and Broadcasting (MIB) has directed BARC to suspend publication of television ratings across both news and non-news genres, until the agency completes registration under the Television Ratings Policy, 2026, according to a PTI report. This expands an earlier restriction that was limited to news ratings alone, effectively freezing India’s entire TV … Read more
Advertising agency Crayons has marked four decades in business, tracing its journey from a single New Delhi office to a full-fledged independent network spanning multiple Indian cities and Dubai. The agency was founded by Kunal Lalani in New Delhi in July 1986. Since then, Crayons has steadily expanded its geographic footprint, entering Chandigarh in 1996, … Read more
Canadian activewear giant lululemon is making its India debut, with the brand confirming its first store will open at DLF Promenade, New Delhi, later this autumn. The launch is being executed through a franchise partnership with Tata CLiQ, marking lululemon’s entry into one of the world’s fastest-growing consumer markets. The New Delhi outlet will stock … Read more
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