Gritzo has launched its 2026 campaign, “Protein Ki Zimmedari Humari,” tackling a problem most Indian parents know intimately: getting kids to actually eat their protein. The campaign centres on a film showing mothers preparing protein-rich staples like paneer, eggs, sprouts, and chana, only to watch their children skilfully dodge every bite, before closing on the … Read more
Whoop is pushing its Cristiano Ronaldo partnership in a more philosophical direction, shifting the conversation from athletic performance to human potential. The wearable brand’s new campaign, “In the Blood,” traces Ronaldo’s journey across the years while a voiceover delivers the film’s core message: the ceilings people believe in aren’t real, and the body’s limits are … Read more
Ching’s Secret has long belonged to Ranveer Singh, who sang “My Name is Ranveer Ching,” battled villains, and even travelled to space, all powered by Schezwan Chutney. Earlier this year, the brand revived the property with a new version of the song alongside Sreeleela. Now, without an official ambassador title, Alia Bhatt seems to have … Read more
Marico is giving haircare a distinctly emotional makeover with its latest campaign for Parachute Advansed Aloe Vera Enriched Coconut Hair Oil, moving the conversation on softness beyond product claims and into everyday intimacy. Built around the line “Baal Itne Soft, Chooye Bina Raha Na Jaaye,” the film reframes hair softness as something that sparks genuine … Read more
A new campaign is asking Indian families to rethink what caring for elderly parents really looks like. AGEasy, the D2C arm of Antara Senior Care under the Max Group, has launched a digital campaign featuring veteran actor Anupam Kher, built around the line “Taaki Aapki Fikr, Unki Freedom Ke Beech Na Aae.” The campaign challenges … Read more
TVS Motor Company is celebrating a rare kind of milestone, one built on two decades of racetrack DNA finding its way onto everyday roads. The company has crossed 7 million global customers for its performance brand TVS Apache and marked the occasion with a new campaign film, “Tu Race Laga.” Since 2005, Apache has run … Read more
Gaming and Formula One are colliding in India’s most-played battle royale. KRAFTON India has confirmed that Ferrari will make its BGMI debut through the game’s 4.5 update, rolling out July 16, 2026, marking the first time the Italian marque’s vehicles and brand identity enter the BGMI universe. The collaboration builds on KRAFTON Inc.’s global tie-up … Read more
Actor and entrepreneur Kunal Kapoor has launched MetaGO, a doctor-led metabolic health platform aimed at helping people manage obesity and related metabolic conditions through structured medical care, diagnostics and long-term clinical support. The idea for MetaGO grew out of what its founders, Kunal Kapoor, Varun Sheth and Zaheer Adenwala, witnessed over a decade of building … Read more
Rishab Mukherjee has joined Yum! Brands as Chief Marketing Officer for KFC South Asia. Excited to lead one of the world’s most iconic brands, he looks forward to building on KFC’s legacy while bringing fresh energy to a new generation of consumers alongside the brand’s talented team.
Nothing has launched the Phone (4b) RCB Edition today, marking a highly exclusive, limited-run collector’s item that celebrates the brand’s title sponsorship of Royal Challengers Bengaluru and the team’s back-to-back championship legacy. Video Link: https://www.instagram.com/reel/DacBfiJkkIy/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== Akis Evangelidis, Co-founder and India President of Nothing, said the partnership with RCB brings together two communities driven by the … Read more
All Rights Reserved @2025ViralVault
