CavinKare’s hair colour brand Indica Easy has rolled out a refreshed packaging design across its entire product range, now featuring brand ambassador Tamannaah Bhatia on the packs.
The new packaging has been introduced across all pack sizes – 18ml, 25ml, 90ml and 180ml – giving the brand a contemporary visual identity while keeping its existing product formulations and range intact. The move is aimed at giving Indica Easy a more modern, relatable look without disrupting the product experience consumers are already familiar with.
The brand’s hair colour lineup continues to be available in four shades: Natural Black, Dark Brown, Burgundy and Natural Brown, catering to a wide range of consumer preferences.
Commenting on the refresh, Rajat Nanda, Business Head – Personal Care Division, CavinKare, said Indica Easy has built a strong consumer relationship over the years by keeping hair colouring simple, convenient and accessible. He noted that as the brand continues to grow, the timing felt right to introduce a packaging update that better reflects the aspirations of today’s consumers.
Nanda added that bringing Tamannaah Bhatia onto the new packaging further deepens the brand’s connect with its audience, while reinforcing the sense of trust and familiarity that Indica Easy has built over time.
With this refresh, CavinKare appears to be positioning Indica Easy for its next phase of growth – leaning on a recognisable celebrity face and a more contemporary shelf presence to stay relevant in the competitive, fast-evolving home hair colour category, while continuing to bank on the brand’s core promise of convenience and accessibility.
