The Coca-Cola Company has introduced a refreshed global brand identity aimed at creating a more consistent and recognisable consumer experience across more than 200 markets. The updated visual system will be rolled out across packaging, retail environments, equipment and digital platforms in regions including Latin America, Europe, the Middle East and Asia.
The refresh builds on Coca-Cola’s most iconic brand assets, strengthening the use of its signature red-and-white colour palette, Dynamic Ribbon, Arden Square and the Spencerian script to ensure a unified brand presence across every consumer touchpoint.
As part of the update, Coca-Cola Zero Sugar has also received a redesigned look. The packaging now features more prominent “Zero Sugar” branding, complemented by a black Dynamic Ribbon on cans and black bottle caps on PET packs, making it easier for consumers to distinguish the variant from the original Coca-Cola.
Alongside the visual overhaul, the company has introduced an enhanced Brand Centre and AI-powered Design Intelligence tools for its in-house creative teams and agency partners. The new technology is designed to improve creative consistency, strengthen brand governance and streamline execution across global campaigns.
Speaking on the refresh, Arnab Roy, President, Coca-Cola Global Category, said, “Coca-Cola is one of the world’s most recognised brands, and with that comes the responsibility to keep evolving. This refresh is about presenting the brand with greater clarity and consistency wherever consumers experience it. By building on the assets people already know and love, we’re creating a stronger foundation for future growth while remaining unmistakably Coca-Cola.”
Rapha Abreu, Global Vice President of Design at The Coca-Cola Company, added, “For more than a century, Coca-Cola has represented optimism and authenticity. This unified visual identity enables us to deliver one seamless and instantly recognisable brand experience to consumers around the world.”
