Digital lending platform mPokket has named actor Naveen Polishetty as its brand ambassador and unveiled a new campaign, ‘mPokket Ante Non-Stop Growth’, aimed at connecting with young borrowers in Andhra Pradesh and Telangana.
Conceptualised by Social Panga, the campaign comprises a 35-second master film and two 20-second digital films. Inspired by Polishetty’s own career journey, the films highlight the financial hurdles faced by ambitious young professionals and entrepreneurs, positioning timely access to credit as an enabler of personal and professional growth.
The campaign showcases relatable stories of individuals striving to achieve their goals despite limited financial resources. By focusing on aspiration and resilience, mPokket aims to reinforce its role in helping first-time borrowers build their financial journey.
Targeted primarily at audiences in Andhra Pradesh and Telangana, where Polishetty enjoys strong popularity, especially in non-metro markets, the campaign will be promoted across digital platforms.
Commenting on the initiative, Gaurav Jalan, Founder and CEO of mPokket, said the company was created to bridge the gap between ambition and access to credit for young Indians. He noted that over 6.5 million users have taken their first formal loan through the platform, with nearly 79% of first-time borrowers being under the age of 25. Jalan added that Polishetty’s journey reflects the perseverance and determination that mPokket seeks to support through accessible credit solutions.
