Yardley London, the 250-plus-year-old fragrance brand from Wipro Consumer Care and Lighting, has launched a new campaign spotlighting its commitment to superior quality, rooted in a legacy of consistency and sensorial excellence.
As consumers seek authenticity without compromising on performance, Yardley reinforces its talc’s time-tested formula – a fine texture that blends smoothly, absorbs moisture, and delivers lasting freshness. A consumer study of 100 individuals validated these benefits, backing its positioning as a trusted category leader.
Yardley has rolled out a new TVC conceptualised by Contract Advertising, featuring actor Kalyani Priyadarshan. The film shows three friends preparing for an outing, where two struggle with white residue and patchy application from regular talcum powder, while Priyadarshan achieves a smooth finish with Yardley Talc – highlighting flawless application and lasting floral freshness.
Manish Vyas, Business Head – Yardley & Enchanteur (India), said the campaign reaffirms the brand’s promise of enhancing natural beauty, with the talc range defining category excellence.
Kalyani Priyadarshan said Yardley has always felt familiar and trustworthy, adding she’s glad to be associated with a brand known for quality and consistency.
The campaign spans TV, digital and social media, with OOH presence across Kerala, Tamil Nadu, Andhra Pradesh, Telangana and Maharashtra. Yardley Talc starts at Rs 60 for 50g.
