McDonald’s India, across its West and South zones, has launched a limited-edition collaboration tied to Spider-Man: Brand New Day, bringing themed meals, merchandise, and Happy Meal add-ons to its menu.
At the centre of the collaboration is the Spider-Man Brand New Day Meal – a large burger meal paired with a small Oreo McFlurry. Customers who order it will also receive a limited-edition Spider-Man bucket hat, available only while stocks last, adding a merchandise-led collectible angle to the campaign.
For younger audiences, McDonald’s has rolled out a Spider-Man: Brand New Day Happy Meal, offered across six choices – McAloo Tikki, McEgg, McVeggie, McChicken, and two- or four-piece Chicken Nuggets. Every Happy Meal in this edition comes bundled with a Spider-Man-themed activity book, extending the tie-in beyond food into engagement-driven merchandise for kids.
The limited-edition range is currently available at McDonald’s restaurants across West and South India, as well as through the McDonald’s app and McDelivery, positioning the collaboration as both an in-store and digital-first play.
The tie-up taps into Spider-Man’s continued pop-culture pull to drive footfall and app engagement, while the bucket hat and activity book give the campaign a collectible, shareable layer that extends its appeal past the meal itself.
