Blissclub has launched a new campaign featuring actor Abhay Deol, marking the brand’s entry into menswear and its expansion beyond its existing athleisure range. The film adopts a conversation-led format, with Deol reflecting on his everyday routines and personal understanding of comfort, rather than spotlighting products directly. The narrative centres on themes of presence, daily … Read more
Nestasia has launched its Raksha Bandhan campaign, “Gifts So Good, You’d Hate Gifting Them,” built around a relatable moment – picking the perfect gift and briefly wishing you’d kept it for yourself. The campaign film follows a sister who returns to reclaim the Rakhi gifts she had chosen for her brother, framed as a light, … Read more
Flipkart has partnered with Netflix to introduce a new loyalty benefit for Flipkart Plus members, letting them earn a free 30-day Netflix Mobile Plan through their regular monthly shopping. Starting August 1, Flipkart Plus members who complete four qualifying orders of ₹299 or more within a calendar month – across Flipkart, Flipkart Grocery, and Flipkart … Read more
Mercedes-Benz India has signed a multi-year title partnership with the Indian Padel Tour (IPT) for the 2026–27 season, marking the luxury carmaker’s first foray into competitive padel in the country. The partnership was facilitated by Fuse India, Omnicom Media’s sports and entertainment agency. Organised by PadelPark India, the IPT has run 37 tournaments across seven … Read more
McDonald’s India, across its West and South zones, has launched a limited-edition collaboration tied to Spider-Man: Brand New Day, bringing themed meals, merchandise, and Happy Meal add-ons to its menu. At the centre of the collaboration is the Spider-Man Brand New Day Meal – a large burger meal paired with a small Oreo McFlurry. Customers … Read more
Gullak, the gold savings platform built to simplify how Indians plan and accumulate gold, has appointed The Womb as its strategic and creative partner to steer its next phase of brand growth. The mandate was awarded without a competitive pitch. Naimisha Rao, co-founder of Gullak, said gold has never needed a hard sell in India … Read more
Swiggy’s food brand Noice has rolled out a new campaign, “Noice Aa Raha Hai. Noice Chaa Raha Hai.”, playing on the phonetic overlap between the brand’s name and the word “noise.” Video Link: https://www.instagram.com/reel/Dba2B7BMXwv/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign features two digital films built around everyday noise-related complaints, using them as a setup to introduce Noice’s product range. … Read more
Ankit Singh has joined BBDO Group India as National Strategy Director, bringing nearly two decades of experience in strategy, creative, commerce, and customer experience. He joins from Cheil X, where he led integrated growth strategies, and will work alongside the group’s strategy leadership to drive business growth and culturally relevant brand solutions for clients.
Samsung has released a new film introducing the Galaxy Watch9, built around a simple, relatable moment that doubles as product storytelling. The film opens in a lift, where a man steps in radiating unusual energy, instantly catching the attention of his fellow passengers. When they ask what’s behind the sudden change, he smiles and raises … Read more
Dabur India’s air freshener brand Odonil has entered the car fragrance segment with the launch of Odonil Car Fragrance, expanding beyond its household roots into personal vehicle spaces. The range comes in two variants – Ocean Breeze and Ruby Mist – and offers fragrance intensity control along with up to 45 days of freshness. It … Read more