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Day: July 31, 2026

Exo Enters Dishwashing Liquids, Flips the Script with Yami Gautam and Keerthy Suresh

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Jyothy Labs has launched a new campaign for its bio-enzyme-powered anti-bacterial Exo range, marking the brand’s foray into dishwashing liquids alongside a refresh of its existing bar portfolio. Conceptualised by simple agency, Loggerheads’ creative unit, the campaign features actor Yami Gautam leading communication across North, East and West India, while Keerthy Suresh fronts the messaging … Read more

Rahul Nag has joined Eloelo Group as Head of Brand Communications

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Rahul Nag has joined Eloelo Group as Head of Brand Communications, where he will lead the company’s brand and communication strategy as it expands its AI-driven entertainment ecosystem. He joins from Pocket FM, where he served as Director – Brands, Communications & Partnerships, bringing extensive experience across brand building, communications, and strategic partnerships.

Google Pay Brings Gemini-Powered AI Assistant to Users in 10 Indian Languages

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Google has launched Ask Google Pay, a Gemini-powered AI assistant within the Google Pay app that offers users personalised insights into their spending and financial habits, the company announced in a blog post. The assistant lets users ask natural-language questions – via text or voice – about their transactions, spending patterns and savings, with support … Read more

Toshiyuki Yanagisawa Named President & CEO of Honda Cars India

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Honda Motor Co. has appointed Toshiyuki Yanagisawa as the new President & CEO of Honda Cars India, effective October 1, 2026. Currently leading Honda’s India Strategic Development Office and Honda Digital Innovation India, Yanagisawa will oversee both HCIL and HDII, succeeding Takashi Nakajima, who will transition to the regional headquarters of Asian Honda Motor Co. … Read more

Zee Music Company Ramps Up South Indian Push with Multi-Language Acquisition Spree

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Zee Music Company is deepening its footprint in South India with a fresh wave of music rights acquisitions spanning Malayalam, Telugu, Tamil and Kannada films, alongside regional music-led IPs. The expansion gathered pace after the label acquired rights to the Malayalam film Balan: The Boy, directed by Chidambaram with music by Sushin Shyam. Its latest … Read more

The App That Ditched the Feed and Built an Empire on Disappearing Content

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In 2011, three Stanford students built a simple idea in a dorm room – a photo that vanishes after viewing. Launched as “Picaboo” before rebranding to Snapchat that September, the app was co-founded by Evan Spiegel (now CEO), Bobby Murphy (CTO, still leading AR), and Reggie Brown, who pitched the original concept before exiting early. … Read more

Amazon’s Ad Business Grows 26%, AWS Posts Fastest Growth in 18 Quarters

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Amazon delivered a strong second quarter, with net sales rising 20% year-on-year to $200.6 billion, while its advertising business grew 26% and AWS clocked its fastest growth in 18 quarters. “AWS is booming, growing 36.7% year-over-year in Q2-our fastest growth in 18 quarters-and our AI and Chips businesses each eclipsed run rates of more than … Read more

Virat and Vikas Kohli Raise Stake in Vault, Fuel Plan to Hit 50 Clubs by Year-End

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Vault by Virat Kohli, India’s premium franchise-led fitness chain, has announced that cricketer Virat Kohli and his brother Vikas Kohli have deepened their involvement in the brand by becoming strategic investors, together holding a 28% equity stake, with Virat retaining majority ownership. The move comes as Vault accelerates its national expansion through a franchise-partner-driven model, … Read more

Flipkart Recreates Chennai’s Ranganathan Street in Hand-Drawn, QR-Enabled Print Campaign

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Flipkart has turned Tamil Nadu’s beloved Aadi shopping season into an interactive print experience with its ‘Aadi Thallaadhabadi’ Sale campaign, created in partnership with 22feet, part of Omnicom Advertising India. Published in Dinakaran, one of Tamil Nadu’s leading newspapers, the campaign recreates the energy of Chennai’s iconic Ranganathan Street through an intricately hand-drawn illustration, letting … Read more