Flipkart has partnered with Netflix to introduce a new loyalty benefit for Flipkart Plus members, letting them earn a free 30-day Netflix Mobile Plan through their regular monthly shopping.
Starting August 1, Flipkart Plus members who complete four qualifying orders of ₹299 or more within a calendar month – across Flipkart, Flipkart Grocery, and Flipkart Minutes – will unlock the Netflix Mobile Plan for the following 30 days. The benefit is activated via the Flipkart app and must be re-earned every month by repeating the same shopping criteria. Customers not yet part of Flipkart Plus can join by completing 15 orders within a 12-month period, at no extra cost.
Both companies said the tie-up is designed to weave entertainment into Flipkart’s loyalty ecosystem, tying the reward to existing shopping behaviour rather than a separate subscription or bundled recharge.
Ravi Iyer, CFO and SVP of strategic partnerships at Flipkart, said everyday categories like grocery and quick commerce are becoming central to how customers shop, and that this partnership turns an already-natural ordering pattern into access to premium entertainment, reflecting how Flipkart Plus is evolving toward real, everyday value.
Laurent Uguen, VP of APAC Partnerships at Netflix, called this Netflix’s first e-commerce partnership in India, noting that it’s built around genuine consumer habits and gives Flipkart Plus members a simple way to unlock Netflix through shopping milestones they already hit.
