Key Highlights:
- Strategic Sale: The Good Glamm Group has sold its digital media platform, ScoopWhoop, to marketing firm Wubba Lubba Dub Dub (WLDD).
- Deal Structure: WLDD acquired ScoopWhoop’s intellectual property through an all-asset sale, excluding any liabilities.
- Strategic Focus: The divestment aligns with Good Glamm Group’s strategy to concentrate on its core beauty and personal care businesses.
Summary: The Good Glamm Group has completed the sale of its digital media asset, ScoopWhoop, to Bengaluru-based marketing firm Wubba Lubba Dub Dub (WLDD). This decision stems from ScoopWhoop’s predominantly male audience, which diverges from Good Glamm’s primary focus on the beauty sector.
The transaction, valued at approximately ₹20 crore, was finalized swiftly, taking less than a month to conclude. WLDD has acquired all intellectual property associated with ScoopWhoop but has not assumed any existing liabilities. This acquisition is poised to bolster WLDD’s presence in the digital media landscape.
This divestment is part of a broader strategic realignment by the Good Glamm Group, which recently sold Sirona Hygiene back to its original founders. These moves reflect the company’s intent to streamline operations and focus on its core competencies in beauty and personal care.
