Tilaknagar Industries (TI), one of India’s leading alcoholic beverage companies, has appointed Apostrophe Ventures as its corporate and brand communications partner following a multi-agency pitch. The partnership comes as the company accelerates its growth strategy and strengthens its presence in the premium Indian spirits market.
Under the mandate, Apostrophe Ventures will lead TI’s integrated corporate communications and public relations programme, focusing on enhancing the company’s corporate reputation, executive visibility, financial communications, thought leadership and strategic media engagement. The agency will also manage Tilaknagar Industries’ corporate social media strategy to build a unified and consistent brand narrative across platforms.
In addition to corporate communications, Apostrophe Ventures will handle public relations for the company’s flagship brands, Mansion House and Imperial Blue, supporting their market positioning through integrated communication campaigns designed to strengthen brand visibility and consumer engagement.
Commenting on the appointment, Ameya Deshpande, Chief Strategy Officer at Tilaknagar Industries, said the company’s continued growth makes strategic corporate communications increasingly important. He added that Apostrophe Ventures stood out for its industry expertise, business understanding and ability to support the company’s long-term ambitions.
Ahmed Rahimtoola, Chief Marketing Officer, said strong brand storytelling is critical in today’s fragmented media landscape. He noted that Apostrophe Ventures impressed with its innovative approach and execution capabilities, making it the ideal communications partner.
Ameer Ismail, Founder of Apostrophe Ventures, described Tilaknagar Industries as one of the fastest-growing companies in India’s alcobev sector. He said the agency looks forward to shaping a compelling corporate and brand narrative that reflects the company’s ambitions while strengthening its reputation through strategic communications and integrated storytelling.
