Godrej Industries Group has launched a new corporate brand film, ‘At Godrej Industries, we craft’, building on the refreshed purpose and identity it introduced earlier this year.
Produced by Tiger Telly and directed by LoudMouth Film, it was shot across the Group’s offices, farms, factories and construction sites, capturing the people and operations behind its diverse businesses – spanning consumer products, agriculture, real estate, financial services, chemicals and ventures. The narrative is anchored in the Group’s purpose statement, ‘Crafting tomorrow since 1897’, told through its employees and everyday work.
Tanya Dubash, Executive Director and Chief Brand Officer at Godrej Industries, said the film brings the Group’s century-old purpose to life through the people, ideas and ambition that drive it forward daily, adding that values and performance, innovation and responsibility, must go hand in hand to stay relevant for the next hundred years.
Zoya Akhtar, Producer at Tiger Telly, described Godrej as woven into growing up in India, noting that the project revealed the scale and diversity of the Group’s businesses, and that the film became a way of uncovering the shared spirit connecting them.
Aakash Bhatia, Director at LoudMouth Film, said his aim was to capture the visible and invisible aspects of what the Group represents, keeping people at the centre of the story while translating its ambition into screenplay and visuals.
The film marks another step in Godrej Industries Group’s ongoing brand refresh.
