Nimbus Realty has renewed its brand ambassador partnership with Olympic medallist Mary Kom, extending an association that now anchors the realty firm’s marketing push across its residential and commercial portfolio. For Nimbus, the tie-up goes beyond star power. Director Yamini Agarwal framed Mary Kom as more than a sporting icon – a symbol of resilience, … Read more
Netflix is marking ten years in India with a move that turns storytelling into sightseeing. The streaming giant has expanded its partnership with the Ministry of Tourism and Ministry of Culture, launching an ‘As Seen on Netflix’ section on the Incredible India website – a space where viewers can explore the real destinations, traditions, and … Read more
CaratLane has unveiled a new campaign for its Kaashika collection, and this time, the brand is letting a city tell the story. Shot across the ghats, temples, and streets of Banaras, the film uses the track ‘Tum Tak’ to capture the emotional pulse of Kashi – a city where spirituality and daily life exist side … Read more
Honasa Consumer has elevated Nilesh Kotalwar to the role of Chief Marketing Officer (CMO). Previously serving as Senior Vice President, D2C & Online Revenue, he will now lead the company’s integrated marketing function across its portfolio of brands. With over 15 years of experience spanning FMCG, e-commerce, digital marketing, and brand management, Kotalwar will focus … Read more
Great food used to be enough. Not anymore. Today, diners want an experience they’ll remember – and that’s exactly what By The Bay delivers. Tucked into Netaji Subhash Place (NSP), By The Bay has quickly become one of Delhi’s most talked-about rooftop destinations. Step in and you’re greeted by beach-inspired interiors, open-air seating, and a … Read more
Krishnan Sundaram has joined Bajaj Electricals as Chief Growth & New Business Officer, effective August 11, 2026. He joins from Vini Cosmetics, where he served as CEO, and brings over two decades of experience in marketing, category management, and P&L leadership. Prior to Vini Cosmetics, Sundaram led HUL’s Functional Nutrition business, overseeing the integration and … Read more
AB InBev has launched “Cheers to Beer,” a global campaign timed ahead of International Beer Day on August 7, celebrating the role beer plays in social gatherings and everyday moments. The campaign centres on a brand film created in partnership with Wieden+Kennedy, spotlighting the tradition of raising a toast across cultures and generations, and positioning … Read more
Pears, one of Hindustan Unilever Limited’s (HUL) most recognisable soap brands, has launched a new television campaign titled Farak Clear Hai, conceptualised by TBWA\Lintas (Omnicom Advertising India). The film takes viewers inside the factory process behind the brand’s iconic transparent amber bar. For over two centuries, that transparency has been Pears’ most distinctive feature. The … Read more
Capri Global Capital Limited (CGCL), operating under the Capri Loans brand, has launched a new integrated campaign featuring actor Nayanthara, built around two films: a brand film themed #DreamsGetWings and a Gold Loan film driven by #TryCapriGoldLoans. Together, the films reinforce Capri Loans’ positioning around accessible, transparent, and customer-first financial services. The brand film draws … Read more
Hearst has agreed to buy out Disney’s 50% stake in A+E Global Media for roughly $1.2 billion in cash, a report by Deadline said. The deal, expected to close in September, will end the two companies’ long-standing 50-50 joint venture and make A+E Global Media a wholly owned part of Hearst’s Entertainment group. A+E Global … Read more
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