Capri Global Capital Limited (CGCL), operating under the Capri Loans brand, has launched a new integrated campaign featuring actor Nayanthara, built around two films: a brand film themed #DreamsGetWings and a Gold Loan film driven by #TryCapriGoldLoans. Together, the films reinforce Capri Loans’ positioning around accessible, transparent, and customer-first financial services.
The brand film draws a parallel between Nayanthara’s own journey and the resilience of everyday Indians – farmers, entrepreneurs, artisans, and working professionals – as she introduces them to Capri Loans. It frames the brand as a financial partner that supports customers at every stage of their journey with timely access to funds.
The Gold Loan film takes a different angle, encouraging customers to think of gold as more than jewellery – as a financial asset that can be unlocked when needed. Through Nayanthara’s interaction in the film, it highlights Capri Loans’ lending process as transparent, secure, and respectful, giving customers quick access to funds without compromising dignity or trust.
Nishant Gehlot, head of marketing at Capri Global Capital Limited, said the campaign is rooted in the idea that access to the right financial support helps people move forward with confidence. He added that #DreamsGetWings was built to celebrate the aspirations of everyday Indians and position Capri Loans as a partner in achieving them, while the Gold Loan film extends that thought by reframing gold as a source of support during important life moments. He credited Nayanthara for bringing authenticity to both films.
