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Day: August 6, 2026

Punt Creative Bags PizzaExpress India’s Communication Mandate

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Punt Creative has been appointed communications partner for PizzaExpress India, winning the mandate through a competitive multi-agency pitch. The agency will lead the brand’s communication and digital strategy, handling social media, content, and integrated campaign development across platforms. The role positions Punt Creative to strengthen PizzaExpress India’s digital presence, build its content ecosystem, and shape … Read more

Truecaller Pulse: New Platform Turns Consumer Answers Into Ad-Ready Audiences

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Truecaller Ads has rolled out Truecaller Pulse, a new declared-intent tool that lets advertisers build audience segments from responses consumers give directly through interactive ad formats, rather than relying purely on inferred behavioural data. The platform runs on a three-stage model: it collects consumer responses via in-ad questions, analyses that input, and converts it into … Read more

JEEVMEDIA Teams Up With OPPO India for Creator-Led Marketing Push

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JEEVMEDIA has partnered with OPPO India to run influencer marketing campaigns across the country, expanding its footprint in the creator marketing space. As part of the collaboration, the agency will work with a roster of creators to support OPPO India’s creator-led marketing initiatives. The campaign brings together influencers including Scale With Himanshu, Shivangi Singh, Shamama … Read more

Cuticura Signs Priya Prakash Varrier to Front Its 25th-Year Campaign in Kerala

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Cuticura has rolled out a new campaign, ‘Priye Sundari’, featuring actor Priya Prakash Varrier as brand ambassador. The launch marks the brand’s 25th year in India and aims to deepen its connect with younger consumers in Kerala. Built for the Kerala market, the campaign spotlights Cuticura’s upgraded talc, now powered by Fragrance Encapsulation Technology, offering … Read more

Godrej Industries Group Brings Its ‘Crafting Tomorrow’ Purpose to Life on Film

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Godrej Industries Group has launched a new corporate brand film, ‘At Godrej Industries, we craft’, building on the refreshed purpose and identity it introduced earlier this year. Produced by Tiger Telly and directed by LoudMouth Film, it was shot across the Group’s offices, farms, factories and construction sites, capturing the people and operations behind its … Read more

Dhan’s New Campaign Finds the Emotion Hidden in Everyday Money Moments

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Dhan has launched ‘Dhan Ki Bhasha – The Language of Money’, a digital-first campaign that moves the conversation around finance beyond investing and trading, and into the everyday moments where money quietly shows up in people’s lives. Rather than leading with markets or portfolios, the campaign centres on relatable, emotionally resonant touchpoints – shagun envelopes … Read more

How a ₹1 Candy Turned Raw Mango Into a ₹750 Crore Obsession

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Pulse candy’s rise is one of Indian FMCG’s most unlikely success stories – built without celebrity endorsements or a big-ticket ad campaign, and driven almost entirely by word-of-mouth. Before launching, DS Group spent two years (2013–2015) on R&D and discovered that raw mango dominated nearly 50% of the hard-boiled candy market, yet no brand had … Read more

How a ₹1 Candy Turned Raw Mango Into a ₹750 Crore Obsession

by

Pulse candy’s rise is one of Indian FMCG’s most unlikely success stories – built without celebrity endorsements or a big-ticket ad campaign, and driven almost entirely by word-of-mouth. Before launching, DS Group spent two years (2013–2015) on R&D and discovered that raw mango dominated nearly 50% of the hard-boiled candy market, yet no brand had … Read more

Himalaya BabyCare’s New Campaign Makes a Case for pH-Matched Skincare

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Himalaya BabyCare has launched ‘Matchy Matchy pH’, a campaign built around the importance of maintaining a baby’s natural skin pH balance, spotlighting the brand’s pH 5.5 Gentle Range. The range includes Gentle Baby Shampoo, Gentle Baby Wash, Gentle Baby Lotion and Gentle Baby Cream. A digital film anchors the campaign, drawing a playful parallel between … Read more

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