Crocs has rolled out the next chapter of its ‘Let Them Talk’ campaign in India, introducing the new Echo II silhouette with actor and brand ambassador Siddhant Chaturvedi. The campaign builds on Crocs’ ongoing self-expression narrative, positioning Echo II as a footwear range rooted in creativity, comfort, and street culture.

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The film brings Chaturvedi together with rapper-singer Tsumyoki, dancer-choreographer Srilakshmi, and graffiti artist Left Hander, set against a backdrop of music, dance, and visual art. The narrative centres on experimentation and individuality, encouraging audiences to create freely without seeking external validation.

Echo II features updated styling, new colourways, and a comfort-first design, aimed at consumers seeking footwear that blends everyday wearability with a contemporary aesthetic.

Carly Gomez, Chief Marketing Officer, Crocs, said self-expression is central to how people connect with the brand, adding that this chapter of ‘Let Them Talk’ celebrates a generation unafraid to experiment and embrace individuality on its own terms. She noted that Echo II reflects Crocs’ continued push to expand its India portfolio with bold, comfort-driven designs that feel culturally relevant.

Varsha Patra, CEO and Co-founder, Homegrown, said the campaign was built around making experimentation feel instinctive, with Chaturvedi’s journey unfolding across different creative disciplines to show that growth comes from exploring without fear of perception. Bringing together artists with distinct voices, she added, allowed the film to celebrate creativity in multiple forms while staying true to Echo’s bold spirit.

The campaign is live across digital, social, and retail channels, with the Echo II collection available on Crocs’ website, Myntra, and retail stores nationwide.