ReNew has rolled out a new national brand campaign, ‘Clean Energy Humse Hai’, partnering with Sony Pictures Networks India (SPNI) to integrate with Kaun Banega Crorehpati’s 18th season.
Marking ReNew’s 15-year run in renewables, the campaign spans TV, connected TV, digital, outdoor, print and social, timed with the company’s push into consumer-facing solar manufacturing. The narrative arcs from a 25.2 MW wind project in Jasdan, Gujarat (2012) to nearly 20 GW of renewable capacity across 10 states, backed by around 9 GW of solar manufacturing capacity.
The campaign film, built around the line ‘Sabke Hisse Dhoop Ka Tukda, Khil Gaya Mere Desh Ka Mukhda’, spotlights clean energy’s role in nation-building, anchored by the creative thought ‘Badal Raha Hai Desh Ka Mukhda’.
As part of the KBC 18 tie-up, ReNew joins as an associate partner and will work toward cutting the show’s carbon footprint through renewable energy. The brand will also install solar panels at select contestants’ homes, with the rollouts featured on-air.
Vaishali Nigam Sinha, co-founder and chief sustainability officer, ReNew, said the campaign reflects the belief that India’s clean energy shift is a shared journey every citizen has a stake in.
Gaurav Banerjee, MD & CEO, SPNI, said the partnership pairs purpose with storytelling, using KBC’s reach to spotlight clean energy’s importance to the country’s sustainable future.
Created by Saatchi & Saatchi India, the campaign will run in Hindi, English and regional adaptations, launching this August.
