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Day: August 11, 2026

How redBus Is Rethinking Women’s Hydration on Long Bus Rides

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redBus has rolled out “Freedom Bottle,” an Independence Day campaign that puts a spotlight on a problem many women travellers quietly navigate: staying hydrated on long-distance bus journeys when restroom access is uncertain. Link: https://www.instagram.com/reel/Db26kJgSZ5S/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign marks the first activation under redBus’ broader “Travel Equal” platform, which is built around addressing everyday inequalities women … Read more

McCann India Bags Integrated Creative Mandate for 3M’s Consumer Business

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McCann India, part of Omnicom Advertising India, has been appointed to lead the integrated creative mandate for 3M’s Consumer Business in India, following a multi-agency pitch. The mandate spans 3M’s portfolio of consumer brands, including Scotch-Brite, Command and Meguiar’s. As part of the partnership, McCann India will drive integrated communications across mainline, social media, e-commerce, … Read more

How Comet Turned India’s Gaganyaan Mission Into the Sneaker Drop of the Year

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If you thought India’s spaceflight era was just for scientists in ISRO control rooms – think again. Comet, the homegrown sneaker label that’s been quietly building a cult following, just dropped the Comet X Lows “ROCKETMAN” on 11 August 2026, and it’s giving full Gaganyaan energy from box to sole. This isn’t just a sneaker, … Read more

Dentsu Creative Isobar To Help Blackberrys “Own The Room”

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Dentsu Creative Isobar has been awarded the integrated creative mandate for premium menswear brand Blackberrys following a multi-agency pitch. The account will be managed from the agency’s Gurgaon office. The partnership marks a new phase for Blackberrys as it looks to sharpen its positioning and deepen engagement with India’s evolving menswear consumer. Under the mandate, … Read more

SLMG Beverages has appointed Lagan Shastri as CEO

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SLMG Beverages has appointed Lagan Shastri as CEO, effective August 10, 2026. With nearly three decades of experience across beverages, FMCG and consumer products, Shastri spent around 20 years at HCCB before serving as CEO of DFM Foods and strategic advisor at Reliance Consumer Products. At SLMG, he will oversee market operations, manufacturing, supply chain, … Read more

The Minimalist Appointed Integrated Digital Agency For TyresNmore

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TyresNmore, the online-first automotive services platform backed by CEAT Tyres, has appointed The Minimalist as its integrated digital agency, with the mandate spanning brand strategy, creative and content development, social media management and performance marketing. The Minimalist will shape TyresNmore’s digital and on-ground communication, building out its brand voice and content strategy aimed at vehicle … Read more

PR Companion Wins Mandate To Amplify digiCloud’s Enterprise AI Story

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PR Companion, the communications arm of Ethane Web Technologies, has been appointed public relations partner for digiCloud Solutions, a Pune-based Salesforce Select Partner. The mandate covers media relations, executive positioning and thought leadership for digiCloud’s founders and leadership team, with the agency tasked to boost visibility across business and technology publications as the company scales … Read more

Arattai Gets Chat Folders To Bring Order To The Chaos

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Zoho’s messaging platform Arattai has introduced a new Chat Folders feature, letting users organise conversations into custom categories and cut down on clutter across increasingly crowded chat lists. The update lets users create folders and group conversations by categories such as work, family, friends or projects, making it easier to find important messages without endless … Read more

Two Brothers India Farms Says ‘No Mazaak’ With Food Quality In Debut OTT Push

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Two Brothers India Farms has launched ‘Khaane Ke Saath No Mazaak’, a campaign spotlighting how everyday staples like jaggery, ghee and wheat flour are actually made and processed. Link 1: https://www.instagram.com/reel/Dbuwaq5z88S/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Link 2: https://www.instagram.com/reel/DbuU6u5o05V/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Link 3: https://www.instagram.com/reel/DbvFCVnTX5P/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The push marks the brand’s first-ever advertising campaign, built around humour-led digital films, creator collaborations and OTT advertising … Read more

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