Dentsu Creative Isobar has been awarded the integrated creative mandate for premium menswear brand Blackberrys following a multi-agency pitch. The account will be managed from the agency’s Gurgaon office.
The partnership marks a new phase for Blackberrys as it looks to sharpen its positioning and deepen engagement with India’s evolving menswear consumer. Under the mandate, Dentsu Creative Isobar will handle brand strategy, creative development, social media management, store branding and integrated communications, alongside annual communication planning, marquee campaigns, UGC strategy, brand activations and production.
Founded in 1991, Blackberrys serves customers in over 350 cities through more than 1,000 exclusive brand outlets, built around innovation in fits, styling and craftsmanship.
As part of the mandate, the agency will develop communication around Blackberrys’ “Own the Room” platform, bringing strategy, creative and social teams under one unit to deliver integrated campaigns across mainline and digital channels. Work begins with the brand’s next marquee campaign, followed by advertising, social-first content and consumer engagement initiatives.
Purvaa Kapadia, VP – Brand Experience, Blackberrys, said the brand sought a partner who could translate its craftsmanship into culturally relevant storytelling, adding that Dentsu Creative Isobar aligned with its vision from the outset.
Sahil Shah, CEO, Dentsu Creative Isobar, said the focus will be on strengthening Blackberrys’ presence within culture and consumer conversations, with unified teams driving relevance across channels.
