TyresNmore, the online-first automotive services platform backed by CEAT Tyres, has appointed The Minimalist as its integrated digital agency, with the mandate spanning brand strategy, creative and content development, social media management and performance marketing.
The Minimalist will shape TyresNmore’s digital and on-ground communication, building out its brand voice and content strategy aimed at vehicle owners and automobile enthusiasts across India. TyresNmore offers tyres, batteries, alloy wheels and doorstep automotive services to customers nationwide.
Sahil Vaidya, co-founder, The Minimalist, said TyresNmore has built strong credibility by solving real, recurring needs for vehicle owners, and the agency’s role is to translate that trust into a distinctive, relevant brand voice across every touchpoint, combining strategic thinking, creative storytelling and performance marketing.
Manoj Reddy, chief growth officer, TyresNmore, said the future of automotive retail isn’t just about offering the right products but also improving the experience around them — from tyre recommendations to service reminders, every interaction should make vehicle ownership simpler for customers. He added that The Minimalist understands this larger journey and brings together the right mix of strategy, creativity and performance.
The partnership covers brand, content, social media and performance marketing, and adds TyresNmore to The Minimalist’s growing automotive portfolio.
