McCann India, part of Omnicom Advertising India, has been appointed to lead the integrated creative mandate for 3M’s Consumer Business in India, following a multi-agency pitch. The mandate spans 3M’s portfolio of consumer brands, including Scotch-Brite, Command and Meguiar’s.
As part of the partnership, McCann India will drive integrated communications across mainline, social media, e-commerce, influencer marketing and on-ground activations. Leaning on 3M’s brand portfolio and technology-led approach, the agency aims to sharpen brand distinction while supporting business growth objectives across the group’s diverse consumer offerings in India.
Commenting on the win, Hari Krishnan, Managing Partner, McCann India, said the agency was delighted to be chosen as 3M’s partner, calling out Scotch-Brite as a standout among the brand’s “exciting and innovative” consumer portfolio. He added that the pitch gave McCann a chance to demonstrate its creative firepower and strategic thinking in carving out a distinct market space for the brand.
Siddhesh Borkar, Country Business Leader, 3M Consumer Business Group, said the company has ambitious plans to expand its consumer footprint in India and was looking for a partner with strong strategic and creative fundamentals capable of delivering integrated solutions. He expressed confidence in McCann as that partner and optimism about the impact the collaboration will create.
The mandate marks a significant addition to McCann India’s client roster and reinforces Omnicom Advertising India’s growing presence in the consumer and home-care category.
