Menswear brand Snitch has expanded into the travel accessories segment through a partnership with travel platform Escape Plan, introducing a new collection of luggage and travel essentials.
The range includes hard-shell cabin and check-in luggage, laptop trolleys, backpacks and other travel accessories. Designed to combine functionality with contemporary aesthetics, the products feature polycarbonate shells, 360-degree spinner wheels, TSA-approved locks and purpose-built interiors.
The collection is available through Snitch’s online platform and retail stores, as well as Escape Plan’s distribution network.
The partnership is supported by a digital campaign that positions travel accessories as an extension of personal style. Conceptualised by Escape Plan’s in-house creative team, led by Hari Kumar and Saheli Saha, the campaign was directed and produced by Capsule agency.
Under the partnership, Escape Plan is responsible for product development, sourcing, manufacturing and distribution, while Snitch brings its fashion and lifestyle positioning to the category.
Abhinav Pathak, co-founder and CEO, Escape Plan, said consumers increasingly expect their favourite lifestyle brands to play a role across different aspects of their lives, including travel. He added that the partnership reflects Escape Plan’s aim to help lifestyle brands build and scale travel businesses.
The move marks Snitch’s latest category expansion as the brand continues to strengthen its retail footprint. It currently operates more than 115 stores across India and reported an 80% year-on-year increase in revenue to ₹900 crore in FY26.
Escape Plan has previously partnered with lifestyle brands including HRX and Rare Rabbit to facilitate their entry into the travel category.
With the new collection, Snitch is looking to bring its fashion-led proposition beyond apparel and into an increasingly lifestyle-oriented travel market.
