Xiaomi India has officially launched Mijia, its global home and lifestyle brand, marking a key move in the company’s push to expand beyond smartphones and consumer electronics. The launch coincides with Xiaomi completing 12 years in India and signals its growing ambitions in the connected home and appliances space. Going forward, all of Xiaomi’s upcoming … Read more
Shveta Arya has been appointed Group Chief Strategy Officer at Mahindra Group, effective September 15, 2026. Reporting to Group CEO Anish Shah, she will lead the Group Strategy Office, focusing on identifying growth opportunities and unlocking value across Mahindra’s diverse portfolio. Arya brings over 23 years of experience, most recently serving as Managing Director of … Read more
Fresh off a playful cameo in Hyundai’s recent commercial, Shah Rukh Khan is back – this time fronting Google Gemini’s new brand campaign for India. Video Link: https://www.instagram.com/reel/Db0qBHExA5T/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Rather than leaning on typical tech-ad tropes, the campaign places SRK in warm, everyday settings – lounging at home or chatting at a neighbourhood shop – to … Read more
Starbucks India’s newest brand film puts the spotlight where it rarely goes – on espresso itself, the foundation behind every cup the coffee giant serves. Titled This is Espresso. This is the heart of Starbucks, the 80-second ad opens with a soundtrack that echoes the unmistakable riff energy of AC/DC’s Thunderstruck – not the actual … Read more
OpenAI has acquired NextSlide, a presentation startup, with its team now moving over to work on ChatGPT. Founder Ahmed Beshry announced the deal, revealing it had actually closed earlier this year but was only made public now. Deal terms weren’t disclosed. Launched just over a year ago, NextSlide set out to simplify presentation-building for people … Read more
Rupal Singh Chauhan has been appointed Head of Marketing – Biolage at L’Oréal India, after six transformative years with Kérastase Paris. In her new role, she will focus on driving growth, strengthening the brand’s legacy and making professional haircare more accessible to Indian consumers.
Zydus Wellness has launched Complan Powerplay, a ready-to-drink nutritional milkshake for children aged 7 to 9, marking the brand’s first step into India’s on-the-go dairy beverages space. The move places Complan inside the ₹1,700 crore milkshakes and flavoured milk category (Euromonitor, 2025), giving the brand a fresh consumption occasion beyond its traditional powder format. Powerplay … Read more
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