Day: August 10, 2026

Menswear brand Snitch has expanded into the travel accessories segment through a partnership with travel platform Escape Plan, introducing a new collection of luggage and travel essentials. The range includes hard-shell cabin and check-in luggage, laptop trolleys, backpacks and other travel accessories. Designed to combine functionality with contemporary aesthetics, the products feature polycarbonate shells, 360-degree … Read more

Cadbury Celebrations has unveiled its refreshed Raksha Bandhan portfolio alongside a new campaign, #ThisTakraarIsSweet, celebrating the playful arguments, teasing and everyday banter that define sibling relationships. Conceptualised by Ogilvy India, the campaign takes a relatable look at the unfiltered bond between brothers and sisters. The campaign film is set to a soulful reinterpretation of the classic ‘Phoolon … Read more

Sintex has launched a new campaign that builds on its long-standing association with India’s water tank category. Conceptualised by Sideways, the campaign uses a familiar retail interaction to reinforce Sintex’s position as the original water tank brand. Built around the insight that “Sintex” has become synonymous with water tanks, the campaign highlights how consumers often … Read more