Ai+ Smartphone has announced its partnership with Kaun Banega Crorepati (KBC) Season 18, bringing together a new-age Indian smartphone brand with one of the country’s most trusted television properties.
For over two decades, KBC and host Amitabh Bachchan have stood as symbols of credibility and aspiration, earning deep trust across generations of Indian audiences. For Ai+ Smartphone, this association reflects a core belief: trust isn’t claimed, it’s built over time.
As a young technology brand in India, Ai+ Smartphone is shaping its identity around transparency, privacy, and consumer-first values. The KBC partnership offers a platform to carry this message into millions of households nationwide.
Archi Gogoi, Head of Brand, Marketing & Growth at Ai+ Smartphone and NxtQuantum Shift Technologies, called KBC more than a television show, describing it as part of India’s cultural fabric. She noted that KBC and Bachchan have built an extraordinary legacy of credibility over the years, one that resonates deeply with a young brand like Ai+. She added that Ai+ is being built on the belief that trust must be earned daily through products, actions, and transparency, and that this partnership brings together an established legacy of trust with a new Indian technology brand striving to earn that same consumer confidence.
The collaboration marks another milestone in Ai+ Smartphone’s broader journey to establish itself as an Indian technology brand rooted in trust, privacy, and transparency, as it looks to translate a legacy institution’s credibility into its own growing consumer relationship.
