Team Pumpkin, a full-service integrated marketing agency, has been appointed to lead the social media mandate for Lavie Sport.
Lavie Sport has built its identity around sleek, utility-first design, catering to consumers who are constantly on the move and expect their gear to keep up. As the brand looks to scale its digital footprint, the mandate centres on connecting with a practicality-driven audience and shaping everyday functionality into a distinct online presence.
Ayush Tainwala, CEO, Lavie, said the brand’s products are built for people who are always on the go, and the intent was to root its digital presence in that same idea. He added that Team Pumpkin understood the brief well, and the partnership is expected to translate into content that speaks directly to the brand’s audience.
Swati Nathani, Co-founder, Team Pumpkin, said Lavie Sport carries a clear, no-nonsense identity, built for people who need their gear to work as hard as they do. She added that this gives the agency plenty of creative room to work with, as it looks to build a digital presence that’s as sharp and functional as the products themselves.
Under the mandate, Team Pumpkin will manage Lavie Sport’s social media, developing content that spotlights the brand’s functional design language and everyday utility. The agency will also work to build a consistent, recognisable presence across platforms, tailored to an audience defined by work, travel and constant movement – aligning the brand’s digital identity closely with its product philosophy.
