Croma has launched a new campaign, ‘Ghar Banta Hai Croma Se,’ spotlighting the role electronics and appliances play in everyday household moments.
Told through three digital films, the campaign follows a young couple as they build a home together, with appliance choices woven into their milestones and everyday experiences.
The campaign will run across digital, OTT and social media, backed by on-ground activations. Select Croma stores will feature washing-machine-inspired installations to bring the theme to life in-store. Special offers and curated packages round out the push, aimed at helping consumers pick the right products for their homes.
Amit Agarwal, Chief Marketing Officer, Croma, said that over the brand’s 20-year journey, it has entered millions of Indian homes and witnessed how technology becomes part of daily family life — from a first home to a celebration to a family meal. He added that Croma’s purpose is to simplify electronics ownership, with the mission of helping customers find technology best suited to their needs. He called ‘Ghar Banta Hai Croma Se’ a tribute to these stories and the role Croma plays in helping build homes filled with comfort, connection and memories.
The campaign marks Croma’s largest investment in a video-led narrative to date.
