The Food Safety and Standards Authority of India (FSSAI) has said several food businesses, including Dabur India, Ferns N Petals and Lotte India, have taken corrective measures following regulatory notices over labelling, product classification and advertising claims, according to a report by the Economic Times. Dabur India was flagged for listing an Ayurvedic proprietary medicinal … Read more
Japnit Kaur has joined IBM as Head of Marketing, India & South Asia, where she will lead marketing across IBM Consulting and IBM Technology. She brings extensive B2B enterprise marketing experience from AWS, VMware and Wipro, with expertise spanning account-based marketing, executive engagement, industry marketing and demand generation.
Instamart has launched a contextual outdoor campaign in Bengaluru that puts an LPG cylinder and an antacid in the same shopping cart. The billboard features HPCL’s HP Navya composite LPG cylinder and Digene alongside the line, ‘Gas problem? We got you.’ – a wordplay on the two meanings of ‘gas’: the fuel used in kitchens … Read more
Nat Habit, one of India’s fastest-growing Fresh Ayurveda personal care brands, has launched its latest campaign, “Asli Ubtan for Asli Glow,” for its Brightening & DeTan Ubtan Tikta Face Wash. The campaign challenges the belief that repeated cleansing leads to more glow, highlighting instead that over-washing can strip skin of its natural oils. Link: https://www.instagram.com/reel/DcKuVG-szE0/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== … Read more
a Simple agency has won the Out-of-Home (OOH) mandate for skincare brand Foxtale. The partnership kicks off with an OOH campaign featuring Shah Rukh Khan, with more than 70 billboards planned across Mumbai, Bengaluru and Delhi in its first phase. The push follows Foxtale’s recent appointment of Khan as brand ambassador across key categories under … Read more
Crompton Greaves Consumer Electricals Ltd. has announced a new master brand identity as part of its “Crompton 2.0” strategy, reflecting its expansion into new categories and growing focus on product and technology development. The new identity includes “Cephyr,” a new emblem, the brand promise “Amazing, Every Day” and a new sonic identity, together forming a … Read more
ZIEL Network has appointed Ravpreet Ganesh as Group Chief Strategy Officer. With nearly three decades of experience across agencies and client-side roles, Ganesh will lead ZIEL’s strategic direction, strengthen collaboration across its specialist agencies and help expand its presence across global markets. Most recently, she served as CMO at Rukam Capital.
SW Network has appointed Kirthana Valli as Business Head, Bengaluru. With over a decade of experience across digital marketing, brand strategy, and business growth, she will lead the agency’s expansion across South India, strengthen client relationships, and drive strategic, digital-first solutions.
Havas Media has emerged as the agency on record (AOR) for Policybazaar’s media business following a competitive pitch process, according to multiple people familiar with the development. The mandate is estimated to be worth upwards of Rs 300 crore, according to industry sources, making it one of the larger media account movements in the insurance … Read more
Parle Monaco has extended its ‘Sada Salty Raho’ campaign with a new music video featuring internet personality Orry, rapper Chaar Diwari and artist The Siege. The Monaco Anthem builds on the campaign’s central idea of embracing individuality and staying true to one’s personality, using music and contemporary visual storytelling to take the campaign into a … Read more