a Simple agency has won the Out-of-Home (OOH) mandate for skincare brand Foxtale.
The partnership kicks off with an OOH campaign featuring Shah Rukh Khan, with more than 70 billboards planned across Mumbai, Bengaluru and Delhi in its first phase. The push follows Foxtale’s recent appointment of Khan as brand ambassador across key categories under its ‘Let Your Glow Through’ campaign, marking a significant step-up in the brand’s visibility strategy.
Avichal Pugalia, VP – Growth, Foxtale, said that as the brand continues to scale, building strong visibility and recall across markets is an important part of its growth journey. He added that the association with a Simple agency allows Foxtale to approach OOH with a sharper focus on impact, scale and consumer attention, and that with Shah Rukh Khan at the centre of the campaign and a presence across multiple cities, the aim is to create a strong, memorable brand presence in some of its most important markets.
Chirag Sangai, Founder, a Simple agency, said OOH works best when it becomes part of the world people are already experiencing, rather than functioning as just another advertising surface. He noted that for Foxtale, the scale of the campaign, Shah Rukh Khan’s presence and the diversity of markets came together to build visibility that feels difficult to ignore, adding that the agency is excited to create an OOH presence that goes beyond impressions to build stronger brand memory.
The campaign rolls out across Mumbai, Bengaluru and Delhi in its first phase, with further expansion expected as the partnership progresses.
