Day: August 19, 2026

Contemporary Indian lifestyle brand Nicobar has launched ‘Off the Turf,’ a collaboration with the Indian Women’s Hockey Team that looks beyond the players’ sporting identities to spotlight their personalities, camaraderie and lives away from the field. Link: https://www.instagram.com/reel/Db3A7lHJ5mt/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Positioned as an intimate portrait rather than a performance-led campaign, the initiative captures moments between training and … Read more

MyFitness, the peanut butter brand from BRND.ME, has collaborated with content creator Rohan Sehgal for a digital video exploring food pairing as part of his ‘Feeding Mom’ series. The video features Sehgal and his sister Aparna comparing glucose response to eating an apple alone versus pairing it with MyFitness Zero Extra Crunchy Peanut Butter. In … Read more

Instamart has launched its Raksha Bandhan campaign, ‘Dhaai Kilo Ki Rakhi,’ featuring actor Esha Deol, drawing on a well-known Bollywood dialogue to give the sibling relationship a festive twist. Link: https://www.instagram.com/reel/DcLiU4JxWGk/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign film opens with Deol referencing the iconic line before a professor tries to explain the weight of her brother’s arm through a … Read more

Ziggy, the packaged cakes brand from WonderWorks, has appointed actor Shahid Kapoor as its brand ambassador and launched a new campaign for its Donut Cake product. Titled ‘Sabko Chahiye Wohi Ek, Ziggy Donut Cake,’ the campaign centres on the product’s donut-shaped format, soft texture and chocolate cream filling, positioning it as an everyday snack. The … Read more

Arvind has launched its AW’26 AD Denim collection with a new campaign featuring actor Raghav Juyal. Built around the thought ‘Real Comfort. Real Denim. For the Real You,’ the campaign centres on individuality and personal style, with Juyal fronting the brand’s communication across the launch. The collection spans varied fits, washes and finishes, from classic … Read more