Arvind has launched its AW’26 AD Denim collection with a new campaign featuring actor Raghav Juyal.
Built around the thought ‘Real Comfort. Real Denim. For the Real You,’ the campaign centres on individuality and personal style, with Juyal fronting the brand’s communication across the launch.
The collection spans varied fits, washes and finishes, from classic indigo to contemporary styles made for everyday wear.
The launch also puts the spotlight on Arvind Denim Lab (ADL), the brand’s custom-made denim experience. Here, consumers can choose from premium fabrics – including selections sourced from Italy and Japan – and personalise everything from fit and wash to finish and detailing, creating denim tailored entirely to them.
Pranav Dave, Chief Business Officer – Retail, Arvind, said the brand’s relationship with denim goes back decades, built on innovation across fabric, fit, finish and craftsmanship. He added that AD Denim, along with the campaign featuring Raghav Juyal, brings this legacy to a new generation in a way that feels contemporary and authentic, while Arvind Denim Lab lets consumers take it further – from choosing denim to creating denim that’s truly their own.
