Ziggy, the packaged cakes brand from WonderWorks, has appointed actor Shahid Kapoor as its brand ambassador and launched a new campaign for its Donut Cake product.
Titled ‘Sabko Chahiye Wohi Ek, Ziggy Donut Cake,’ the campaign centres on the product’s donut-shaped format, soft texture and chocolate cream filling, positioning it as an everyday snack. The campaign film features Kapoor.
Rohan Jain, Managing Director, WonderWorks Pvt, said Ziggy was built to bring something distinctive to the packaged cakes category, with the Donut Cake combining the fun of a donut with the softness of a cake. He added that the Shahid Kapoor association marks a key milestone as the brand looks to accelerate reach across India, calling Kapoor’s youthful energy and wide family appeal a perfect fit.
Shahid Kapoor said he was drawn to Ziggy for being young, playful and exciting, describing the donut-inspired cake with its chocolatey centre as a fun twist on something everyone loves, and said he enjoyed the campaign’s playful spirit.
Conceptualized by BEI Confluence and directed by Shekhar Kamble of DreamPunk Films, the campaign will run across television and digital, including Meta and YouTube, with trade and outdoor visibility through posters, danglers and billboards.
