Meta has introduced new AI features to help small businesses manage tasks, track performance and generate business documents using Meta AI.

The assistant can now connect with a business’s Facebook and Instagram accounts, Meta ad campaigns, and Google Workspace tools including Gmail, Docs, Sheets and Slides. This is live across all Meta AI surfaces – the app, website and desktop experience.

With these connections, businesses can use Meta AI to review content performance, check ad campaigns, benchmark against similar brands, and generate reports, presentations and spreadsheets using their own connected data alongside publicly available information.

For Facebook and Instagram, Meta AI can surface engagement metrics – reach, saves, shares, comments and profile visits – along with content suggestions based on that data. For ads, it can help benchmark against competitors and suggest improvements across targeting, creative and budget.

The assistant can also handle task management, document creation and performance reminders.

The rollout is part of Meta’s broader AI push for businesses, with wider access tied to its upcoming Meta One subscription. Early testers told Meta the suggestions felt useful precisely because they were grounded in their own content and performance data, not generic advice – part of a wider suite aimed at marketing, customer engagement and daily operations.