KRAFTON Ad Platform India (KADP India), the Indian arm of South Korea-based ad-tech company NEPTUNE, has officially launched its advertising technology business in the country.

Set up in April 2026, KADP India will focus on advertising technology and operations within the Indian market. As its first major move, the company has partnered with KRAFTON to manage advertising operations for BATTLEGROUNDS MOBILE INDIA (BGMI) – overseeing inventory planning and design, campaign delivery, optimisation and end-to-end operational management for the title.

Since its 2021 launch, BGMI has crossed 260 million cumulative users and has run brand integrations with names including Royal Enfield, Mahindra, Hero MotoCorp and PepsiCo, making it one of the more established gaming platforms for advertisers in India.

Beyond BGMI, KADP India plans to expand partnerships across other digital media platforms in the country, leveraging NEPTUNE’s ad-tech stack and operations expertise. The company says its broader goal is to deliver data-led advertising solutions for brands while building out its footprint in India’s digital advertising ecosystem.

Krishna Kant Singh, sales lead at KADP India, said gaming is reshaping how brands connect with consumers, and that BGMI offers one of the most immersive environments to build those connections. He added that the company’s vision is to turn advertising from an interruption into a meaningful part of the player experience – delivering value for brands without compromising the authenticity and engagement players expect. As KADP India scales its capabilities, Singh said the goal is to set a new benchmark for performance-driven advertising in gaming.