JK Super Cement has launched ‘Tera Ghar Mera Ghar,’ a 53-episode vertical micro-drama created with JUJU Films. The series premiered on August 21 on the ZEE5 Bullet Micro Drama App and is also available on ShareChat, Moj, and JK Cement India’s Facebook and YouTube pages.
Set in Kanpur, the show follows Aman and Asha, a young couple navigating the opportunity to build their own home while expecting their first child, tracing the financial pressures, construction hurdles and family dynamics that come with it. The series stars Keshav Sadhna, Yogita Bihani and Sumit Arora, presented in a short-form, mobile-first vertical format.
Pushp Raj Singh, Group President – Sales & Marketing, JK Cement, said cement communication has traditionally centred on product attributes, but a home represents far more – where aspirations take shape and life’s key moments unfold. He called the micro-drama a shift from being part of building homes to understanding the lives built within them.
The project falls under JK Super Cement Originals, the brand’s effort to experiment with formats like memes and influencer content. Nipun Arora, Founder, JUJU Films, said the brand chose to step into the consumer’s world rather than make a film about them, while Munaf Merchant, BULLET Microdrama App, said the series works because JK Super Cement has an organic role within the story.
