Mohit Cherian has been elevated to Category Director at Diageo India. He has been with the company since February 2020, most recently serving as Senior General Manager, Brand Marketing, where he led marketing for BII Scotches. Previously, he was AVP and Head of Marketing at Allen Solly, Aditya Birla Fashion and Retail.
Television advertising volumes fell 7% in Jan-Jul 2026 compared to the same period last year, according to TAM AdEx. Despite the dip, Food & Beverages remained the largest sector, contributing 23% of ad volumes, followed by Services at 16% and Personal Care/Hygiene at 15%. Toilet Soaps led at the category level with a 6.3% share, … Read more
JK Super Cement has launched ‘Tera Ghar Mera Ghar,’ a 53-episode vertical micro-drama created with JUJU Films. The series premiered on August 21 on the ZEE5 Bullet Micro Drama App and is also available on ShareChat, Moj, and JK Cement India’s Facebook and YouTube pages. Set in Kanpur, the show follows Aman and Asha, a … Read more
The European T20 Premier League (ETPL) has partnered with Tata Consultancy Services (TCS) as its Digital Transformation Partner in a multi-year agreement, ahead of the league’s inaugural season running from August 26 to September 20, 2026. Under the partnership, TCS and ETPL will develop an AI-powered digital ecosystem spanning fan engagement, commercial partnerships, player development … Read more
Acer has appointed actor Akshay Kumar as its brand ambassador as the technology company broadens its portfolio from personal computing to a wider range of products designed for the home. The partnership arrives as Acer marks 50 years globally and 27 years in India. Through its House of Acer initiative, the company is bringing together … Read more
This Raksha Bandhan, Real – India’s leading packaged fruit juice and beverage brand from Dabur India – celebrates the often unspoken bond between siblings through its new campaign, ‘Real Greetings.’ The digital film captures the relationship between a brother and sister through small, everyday moments – bickering, teasing, quiet concern and understated affection. Rather than … Read more
Titan Raga has launched its latest campaign, ‘Your Way Is Beautiful,’ fronted by brand ambassador Alia Bhatt, celebrating women who navigate everyday judgement and bias with confidence rather than compromise. The three-part film series draws from familiar situations – being scrutinised for a passing interaction, having personal choices questioned, or having their bodies become casual … Read more
iQOO has launched a new digital-first campaign for the iQOO Z11, using the relatable experience of a first day at work to showcase the smartphone’s AI-powered transcription and translation features. Created by Dentsu Creative Webchutney, the film follows a young intern sitting through an international meeting on his first day, struggling with unfamiliar accents, languages … Read more
The Healthy Binge has launched its first brand film, ‘Taste Ka Naya Language,’ built on the idea that a simple sound like “Umm” can universally signal good taste. Created with tmrw Factory by Wit & Chai Group, the film follows a young man heading to a job interview who notices everyone around him – his … Read more
Most fast-food chains sell food. McDonald’s figured out decades ago that it was selling something else – familiarity, ritual, and a small dose of joy people would keep returning for. The origins are modest. In 1940, brothers Richard and Maurice McDonald opened a drive-in in San Bernardino, California. Eight years later, they stripped their kitchen … Read more