Hettich India has partnered with Wondrlab to launch a new campaign, ‘Open a World of Possibilities,’ spotlighting the brand’s largest range of Linear Drawer Systems in the industry. The campaign is built on a simple insight – that no drawer is opened without a purpose. Rather than framing drawers as mere storage, the campaign positions … Read more
The Central Government has appointed Anand Mahindra as a Part-time, Non-official Director on the Central Board of the Reserve Bank of India (RBI) for a four-year term, effective August 20, 2026, or until further orders, whichever comes earlier. Mahindra will continue to serve on the RBI’s apex board while holding his position as Chairman of … Read more
Prasad Mulik has joined WPP Media as Associate Vice President – Client Services. With nearly a decade of experience, he has worked across digital media campaigns, brand positioning and strategy, with previous stints at Only Much Louder, Madison World, dentsu X, Wavemaker and Mindshare.
Flipkart and Netflix, along with creative agency Talented, have launched a campaign that turns one of India’s most familiar habits – peering into a neighbour’s window – into an entertainment hook. The initiative, called “Entertainment Ka Pardah,” plays on the idea that in India, homes are often close enough for neighbours to catch glimpses of … Read more
Motorola has released two 100% AI-created films as part of its latest marketing push, using artificial intelligence not just as a product feature but as a creative medium in its own right – exploring how it can shape storytelling and visual expression in advertising. The first film, for the motorola edge 70 max, is built … Read more
Colgate-Palmolive India has announced a leadership transition. Prabha Narasimhan has resigned as Managing Director & CEO, effective close of business on September 27, 2026, following her promotion to Executive Vice President, Marketing, Asia-Pacific Division, Colgate-Palmolive. She will also step down from the Company’s Board and its committee memberships from that date. Manish Anandani has been … Read more
Colgate-Palmolive India believes the next phase of category growth will come from deepening usage rather than expanding reach, given that toothpaste penetration in the country is already near-universal. At a recent analyst meet, the company said low consumption levels still leave headroom for growth through better everyday habits and premiumisation. Data showed meaningful shifts in … Read more
Servotech Renewable Power System has launched a new TVC for its Solar Lithium Battery featuring actor Sonu Sood, extending the brand’s ongoing campaign built around the tagline ‘Maintenance Kum, Backup Mein Dum’. The film leans on a light, everyday domestic moment to spotlight the product’s core strengths – low maintenance, reliable performance and long-lasting backup. … Read more
Axis Bank has launched a new integrated campaign for its NRI Banking Services, centred on the idea that physical distance doesn’t have to mean emotional absence. Built around the thought “Far Away But Never Apart,” the campaign explores how NRIs continue to stay involved in the lives of their families in India – and how … Read more