Servotech Renewable Power System has launched a new TVC for its Solar Lithium Battery featuring actor Sonu Sood, extending the brand’s ongoing campaign built around the tagline ‘Maintenance Kum, Backup Mein Dum’.
The film leans on a light, everyday domestic moment to spotlight the product’s core strengths – low maintenance, reliable performance and long-lasting backup. It opens with Sood working on his laptop as his wife checks whether he’d like something to eat before her friend arrives, and turns playful when he casually corrects her – the friend actually prefers samosas with green chutney over burgers.
The scene then shifts into the campaign’s central message, with Sood delivering the line “Agar backup strong ho, to zindagi aasan ban jaati hai,” before the Servotech Solar Lithium Battery is introduced.
Rishabh Bhatia, Head of Digital Marketing at Servotech Renewable, said the brand wanted to make solar lithium battery technology easy to grasp by rooting it in a relatable scenario, with Sood’s authenticity helping turn a technical product into a story audiences connect with.
Prabhutva Tiwari, PR & Marcom Head, called the shoot an enjoyable experience, crediting Sood’s effortless performance for bringing humour and authenticity to the film, and describing the process as a fun creative journey for the team.
