Motorola has released two 100% AI-created films as part of its latest marketing push, using artificial intelligence not just as a product feature but as a creative medium in its own right – exploring how it can shape storytelling and visual expression in advertising.
The first film, for the motorola edge 70 max, is built around the idea “Max Every Move.” It uses AI-generated visuals and sloths as a metaphor for everyday friction, set against a protagonist who keeps pushing through his day regardless. The film showcases the Snapdragon 8 Gen 5 Mobile Platform, a Quad HD+ display with up to 7000 nits brightness, a 7100mAh battery offering up to 58 hours of life, magnetic wireless charging, and Motorola Qira’s instant-answer capability.
Link 2: https://youtu.be/1iO2mqArf4s?si=-EHw-tHtn3Ywzf0-
The second film, for the moto g max, is anchored by the idea “Got It, Flaunt It.” It leans into a playful visual narrative centred on design and camera performance, using the Bollywood track “Baar Baar Dekho” to blend nostalgia with Gen Z appeal. It spotlights the phone’s Luxury Satin-inspired finish, Pantone-curated colours, and 50MP Sony LYTIA 600 camera system with AI-powered photography features.
Ipshita Chowdhury, Head of Marketing, Motorola India, said the films reflect the brand’s curiosity to experiment with emerging technology and explore new ways of bringing ideas to life, describing great marketing as a balance of art and science. She added that AI’s role at Motorola extends beyond product innovation into how the brand creates, communicates and inspires through storytelling itself.
