Prime Video has launched JALLOSH, an add-on subscription for Marathi entertainment, in partnership with Everest Entertainment. The service offers 260 Marathi films, 50 nataks, devotional programming and original content.
Available to Prime members in India, JALLOSH costs Rs 199 for the first year and renews at Rs 399 annually.
Its library includes Mee Shivajiraje Bhosale Boltoy, Tukaram, Pawankhind, Chandramukhi, Subhedar, Maharashtra Shaheer, the Mumbai Pune Mumbai franchise, Moraya and Naach Ga Ghuma. New titles will be added during the year.
Gaurav Bhasin, head of AVOD Business and Marketplace at Prime Video India, said add-on subscriptions help streaming platforms connect with audiences across India. He added that Prime Video offers more than 30 subscriptions across languages, categories and genres.
Sanjay Chhabria, founder of Everest Entertainment and JALLOSH, said the partnership would bring Marathi entertainment to viewers nationwide. He described Marathi storytelling as a cultural legacy shaped by decades of cinema, nataks and culture.
JALLOSH brings this library together on Prime Video, offering stories rooted in Maharashtra’s culture. The service is part of Prime Video’s add-on marketplace, allowing members to manage subscriptions, billing, watchlists and downloads in one place. Prime Video now expands access to Marathi films and programming for Prime members.
