Everlite, the lightweight jewellery brand from Senco Gold & Diamonds, has appointed actor Wamiqa Gabbi as its first national brand ambassador.
The appointment comes as Everlite expands its retail footprint and looks to draw in younger consumers. The brand currently operates 17 stores spread across six states and eight cities in India.
Gabbi will front Everlite’s brand communication as the company sharpens its focus on lightweight jewellery designed for everyday wear. “I’ve always been drawn to jewellery that I can actually live in, pieces I can put on in the morning and forget I’m wearing, but that still make a look feel considered,” she said, adding that she likes jewellery that “moves with me rather than dictates the look.”
Joita Sen, whole-time director & head of marketing and design at Senco Gold & Diamonds, said Gabbi “represents the way jewellery is evolving today – more personal, more versatile and more effortless,” and called her a natural fit for the brand, embodying the modern Everlite woman who treats jewellery as part of her everyday wardrobe rather than something reserved for special occasions.
Everlite’s offerings span 9K, 14K and 18K gold jewellery, along with diamond pieces across earrings, rings, pendants, bracelets and bangles. Its Cloud9 range features 9K gold and diamond jewellery.
