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Day: August 26, 2026

Wipro Enters Pet Food Market With Snuggles, India’s First Kibble-Plus-Freeze-Dried Dog Food

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Wipro Consumer Care and Lighting has entered India’s pet food market with Snuggles, a premium pet nutrition brand launched to coincide with International Dog Day. Snuggles debuts with India’s first dry dog food combining kibble with freeze-dried chicken chunks, offering human-grade ingredients at accessible pricing. The launch taps into India’s ₹5,500-crore pet food market, where … Read more

Titan Smart Unveils Celestor Swift With Badminton Duo Satwiksairaj Rankireddy and Chirag Shetty

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Titan Smart has launched Celestor Swift, an ultra-light performance smartwatch built for India’s growing community of badminton and running enthusiasts. Positioned as India’s best badminton smartwatch, it targets consumers seeking deeper insight into how they train and improve. The launch features brand ambassadors Satwiksairaj Rankireddy and Chirag Shetty, chosen to embody the discipline central to … Read more

Inside Reliance’s ‘Parvah Hai Toh Parivar Hai’: A Documentary on Family as Philosophy

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For Reliance Industries chairman and MD Mukesh Ambani, India’s global standing is directly tied to Reliance’s own ambitions – “Reliance has to continue to be among the top companies in the world,” he says. Link: https://www.instagram.com/reel/DcabC-4ijp0/?utm_source=ig_web_copy_link&igsi=MzRlODBiNWFlZA== Founded in 1958 by Dhirubhai Ambani, Reliance Industries is today a Fortune 500 company and India’s largest private sector … Read more

Kenny Sebastian Fronts Louis Philippe’s Onam Collection 2026

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Louis Philippe has launched its Onam Collection 2026 with a campaign featuring comedian and performer Kenny Sebastian. Titled “Get Louis Philippe. Get Onam Right,” the campaign has been conceptualised and executed by Schbang. Link: https://www.instagram.com/reel/DcITEmnhV8Z/?utm_source=ig_web_copy_link&igsi=MzRlODBiNWFlZA== The campaign draws on familiar Onam moments – coming home, getting dressed, meeting relatives, gifting, and navigating unsolicited family advice. … Read more

Licious Launches Ready-to-Eat Chicken Range With 30g Protein Per Pack

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Licious has launched Daily Protein Fix, a range of fully cooked chicken breasts designed for consumers seeking convenient, high-protein food options without compromising on real ingredients. The range comes in five variants – Kalimirch, Tandoori, Lemon Herbed, Cajun and Herbed Garlic. Each 200-gram pack delivers 30 grams of protein, with calories ranging between 217 and … Read more

Hocco Bets on Spectacle Over Scroll With Its Mirzapur-Inspired OOH Stunt

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Ahmedabad’s skyline just got a lot more dramatic. Hocco’s collaboration with Mirzapur: The Movie has turned two ordinary billboards into a single, oversized revolver – and it’s a clear bet that in 2026, spectacle beats scroll. The installation features a massive mechanical gun mounted between two hoardings, with a revolving mechanism that visually loads “bullets” … Read more

Zomato Turns a Newspaper Page Into a Banana Leaf for Onam

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Zomato has rolled out an innovative foldable print advertisement in The Times of India that transforms a newspaper page into a traditional banana leaf for Onam, blending nostalgia with modern convenience. The ad is part of the brand’s #PowerOfPrint initiative, using an interactive foldable format to recreate a traditional Onam Sadhya feast laid out on … Read more

Neha Bagchi has been elevated to Vice President – Marketing & Retail at DTDC Express Limited

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Neha Bagchi has been elevated to Vice President – Marketing & Retail at DTDC Express Limited. She previously served as Associate Vice President – Marketing at DTDC, leading brand strategy, digital marketing, content, growth and product positioning. Earlier, she was Director – Marketing at Shipyaari and held multiple leadership roles at WPP.