Mohalla Tech, the parent company of ShareChat, Moj and QuickTV, has partnered with Double Tap Films, the microdrama studio of Pratilipi, to distribute over 75 stories from Pratilipi’s catalogue across its platforms. Under the partnership, stories that have gained traction on Pratilipi will be adapted into microdramas by Double Tap Films and distributed on ShareChat, … Read more
Traya has launched a digital campaign featuring actor Rajkummar Rao to raise awareness around hair loss during Hair Loss Awareness Month. The campaign centres on a simple, one-minute hair pull test designed to help people distinguish between everyday hair shedding and potentially active hair loss. In the campaign video, Rao personally demonstrates the test, gently … Read more
Everlite, the lightweight jewellery brand from Senco Gold & Diamonds, has appointed actor Wamiqa Gabbi as its first national brand ambassador. The appointment comes as Everlite expands its retail footprint and looks to draw in younger consumers. The brand currently operates 17 stores spread across six states and eight cities in India. Gabbi will front … Read more
Senior marketing and business leader Karan Kumar has launched Inflection, an independent advisory practice focused on business growth and leadership. The practice operates through two verticals – Business Advisory and Executive Coaching – which Kumar says address distinct client needs and can be engaged independently. The Business Advisory arm works with business owners and leaders … Read more
Mondelez India Foods, maker of Bournvita and Cadbury products, has withdrawn health and nutrient-comparison claims after being flagged by the Food Safety and Standards Authority of India (FSSAI). The company has also removed related advertisements from e-commerce platforms, according to a report by The Hindu. The move is part of FSSAI’s wider crackdown on misleading … Read more
Bisleri International has teamed up with Sony Pictures India to celebrate the theatrical release of Spider-Man: Brand New Day with a line of limited-edition bottles. The special packs span Bisleri’s 250 ml, 500 ml and one-litre formats and have rolled out nationwide through general and modern trade outlets. The tie-up goes beyond packaging, backed by … Read more
GIVA has withdrawn its Raksha Bandhan campaign featuring actor Kriti Sanon after the ad drew online backlash over her outfit and a scene showing her tying a rakhi to her pet dog. The jewellery brand, which had already faced some criticism earlier, said the campaign was never intended to hurt anyone’s sentiments and has now … Read more
Underneat, founded by creator Kusha Kapila and fashion veteran Vimarsh Razdan, has stepped beyond shapewear for the first time with CoolRest, a new comfortwear collection fronted by actor Sonam Bajwa. The campaign is built around everyday, unhurried moments – lounging, travelling, sleeping, resting – with bamboo positioned as the collection’s core fabric. The brand is … Read more
Rohit Jawa, former CEO and MD of Hindustan Unilever, has joined the Bessemer Operating Advisor Network. With nearly four decades of experience at Unilever, Jawa will advise Bessemer’s portfolio companies on market entry, growth, business transformation, brand building, go-to-market strategy and leadership development.
Chandan Kumar has joined ITC Limited as General Manager – Marketing for Aashirvaad Dairy. With over 17 years of experience in FMCG, including a previous stint at Amul, he brings expertise in brand building, business growth, innovation, portfolio strategy and GTM excellence.