Firstpost, Network18’s flagship news platform, has launched Firstpost Flaunt, a premium editorial vertical built around luxury lifestyle content spanning travel, cars and bikes, watches, spirits, and homes. Helmed by a team of dedicated journalists, the section is aimed at readers who engage with the finer aspects of contemporary living. Flaunt will dig into the craftsmanship, … Read more
Swiggy Dineout has launched ‘Order-in-Cinemas’, a new in-app feature that lets moviegoers order food directly to their theatre seats, marking its entry into a fresh corner of the eating-out space. The rollout kicks off in partnership with multiplex chains Cinepolis and Asian Cinemas across multiple screens, alongside PoS aggregators Impact (run by UFO Moviez) and … Read more
Shikhar Pan Masala has taken a page straight out of Rajshri Pan Masala’s advertising strategy: use a socially charged, seemingly unrelated storyline to earn attention a pan masala brand wouldn’t normally command. The three-minute film opens like a missing persons case. A brother storms into a police station, pressuring an officer to track down his … Read more
KFC has brought streaming sensation IShowSpeed on board for its latest campaign, channelling his well-documented love for the brand into the launch of the new ‘Hot Ranch Big Dip’. The sauce went live on August 24 and is being rolled out alongside the returning Double Crispy Hot Wings, as KFC rides the ongoing ranch wave … Read more
Myntra is marking Raksha Bandhan with ‘Bhai Code’, a new campaign for its quick-commerce arm M-Now that leans into the humour and warmth of sibling dynamics. Rather than the usual sentimental route, the film frames brotherhood as an unofficial rulebook, covering everything from setting gift budgets to muting an overachieving NRI brother and navigating broken … Read more