KFC has brought streaming sensation IShowSpeed on board for its latest campaign, channelling his well-documented love for the brand into the launch of the new ‘Hot Ranch Big Dip’. The sauce went live on August 24 and is being rolled out alongside the returning Double Crispy Hot Wings, as KFC rides the ongoing ranch wave sweeping American food culture, this time with a spicy edge.
The tie-up isn’t a one-off. Speed has long been vocal about his affection for KFC, documenting visits to outlets across the globe, and the brand once surprised him with a lifetime supply of chicken after one such viral moment. This campaign formalises that fandom into an official collaboration.
The 60-second film, titled ‘KFC Hot Ranch’, opens with Speed being told he’s shooting a commercial for “Hot Ranch” – which he takes literally, assuming he’s about to visit an actual ranch. The confusion resolves once he learns “Hot Ranch” is actually KFC’s new dip, made to pair with the Double Crispy Hot Wings, wedges, and crispy fried chicken. Rather than stick to the brief, Speed hijacks the concept with his own twist: “Hot ranch on a hot ranch,” before landing the campaign’s punchline – “Hot ranch ain’t KFC? You gotta double dip it.”
KFC and IShowSpeed have hinted that this is just the opening act, with more collaborations, fan interactions, and surprises planned through the fall. The campaign leans into Speed’s chaotic, internet-native energy to give the new sauce launch cultural traction beyond a standard product push.
