Titan Smart has launched Celestor Swift, an ultra-light performance smartwatch built for India’s growing community of badminton and running enthusiasts. Positioned as India’s best badminton smartwatch, it targets consumers seeking deeper insight into how they train and improve. The launch features brand ambassadors Satwiksairaj Rankireddy and Chirag Shetty, chosen to embody the discipline central to the brand’s vision.
Seenivasan Krishnamurthy, CSMO, Wearables Division at Titan Company, said Indian consumers increasingly want smartwatches offering meaningful performance insights, and that Celestor Swift brings sport-specific intelligence to a wider audience, authentically powered by the partnership with Rankireddy and Shetty.
The watch delivers precision insights for badminton players, including stroke distribution, smash speed, rally patterns, game tracking, training effect and recovery. Runners get precision GPS tracking, pace per kilometre, vertical oscillation, ground contact time, balance, and ascent-descent metrics, alongside VO₂ Max tracking, Zone-Based Training, and Titan Q’s AI-powered insights.
Rankireddy said understanding one’s game is central to improvement, calling accessible performance insights exciting for players at every level. Shetty added that consistently tracking sessions and recovery can meaningfully improve performance, bringing these insights closer to badminton enthusiasts nationwide.
