Wipro Consumer Care and Lighting has entered India’s pet food market with Snuggles, a premium pet nutrition brand launched to coincide with International Dog Day. Snuggles debuts with India’s first dry dog food combining kibble with freeze-dried chicken chunks, offering human-grade ingredients at accessible pricing.
The launch taps into India’s ₹5,500-crore pet food market, where 67% of pet parents are first-time owners increasingly treating pets like family, driving demand for scientifically formulated nutrition. The range, developed with veterinarians and tested across global facilities, offers premium protein, DHA and Vitamin A, prebiotics and postbiotics, and Omega 3 & 6 with salmon oil.
Anil Chugh, President, Foods Business & COO – New Business at Wipro Consumer Care & Lighting, said the company aims to offer superior nutrition and trusted ingredients at strong value, leveraging Wipro’s distribution strength to make Snuggles India’s most loved pet food brand.
Dr. Saurabh Shekhar, Managing Partner – Pet Care, said the category remains significantly underpenetrated despite shifting pet-parenting trends, with Snuggles built to deliver nutrition pets love and parents trust.
The initial range includes Puppy All Breeds, Adult Small Breed, and Adult Medium & Large Breed variants, priced from Rs 530 across 1kg to 10kg packs, available via pet retail, e-commerce and quick commerce.
