Rado’s latest campaign follows its global ambassador from an idea inspired by memories to the creation of a distinctive timepiece.

Rado has unveiled ‘The Search’, a new campaign featuring its global brand ambassador Hrithik Roshan, taking viewers through an emotional journey that blends personal memories with the craft of watchmaking.

The campaign film opens with Roshan looking for a gift that carries a deeper meaning. Rather than opting for something conventional, he begins exploring ideas and sketching what the perfect timepiece could look like.

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His search then takes him inside Rado’s world of design and engineering, where the concept begins to take shape. The film showcases the process of experimenting with forms, materials and finishes before Roshan settles on plasma high-tech ceramic, one of the brand’s signature materials.

The narrative gradually shifts from an abstract idea to a finished creation, positioning the watch as something shaped by emotion as much as precision.

The final reveal is the Centrix Open Heart Diamonds, featuring a light silver mother-of-pearl dial, plasma high-tech ceramic construction and an open-heart mechanism that offers a glimpse of the movement within.

The campaign closes with Roshan presenting the watch beneath a star-filled night sky, followed by Rado’s signature anchor appearing among the stars.

Through ‘The Search’, Rado brings together personal storytelling, design and Swiss watchmaking, while continuing its long-standing association with Roshan.

The campaign reinforces the idea that a meaningful gift is not simply selected – it is imagined, designed and brought to life.