‘Family Full House with Rohit Sharma’ has drawn a strong list of advertisers even before its first episode airs on Sony Entertainment Television (SET). The show premieres on September 19, 2026, and marks Rohit Sharma’s entertainment debut.
Skoda, PhonePe and Google Search AI Mode have joined as Co-Presenting Sponsors. Avaada, UltraTech Cement Ltd. and Fortune Refined Soyabean Oil are Co-Powered by Sponsors, while Supersox and BHIM Payments App are Associate Sponsors. The brands come from automobile, technology, BFSI, energy, building materials and FMCG.
Interest has also built online. Glimpses of Rohit Sharma in his new avatar have generated millions of impressions and engagements on social media.
The show is a family game format in which families compete using instinct and teamwork. Sony says it offers brands a mix of Rohit Sharma’s nationwide fandom, family co-viewing and play-along moments. Its games and conversations allow brands to be part of the content, not just appear around it.
Akshay Agrawal, Head – Linear Ad Sales, Sony Pictures Networks India, said the response shows the strength of the proposition and the excitement around Rohit Sharma’s debut. He added that the show allows customised, content-led solutions for brands and positions it as a new prime-time advertising property.
‘Family Full House with Rohit Sharma’ airs every Saturday and Sunday at 9:30 PM on SET and Sony LIV.
