Luminous Power Technologies has partnered with Sony LIV as a Co-Powered Sponsor for the family game show ‘Family Full House with Rohit Sharma’. The tie-up strengthens the company’s presence on Connected TV as viewing shifts toward digital-first platforms. It also supports Luminous’ aim of making solar feel familiar to Indian households.
The move fits the company’s evolution from a power backup brand into a consumer energy solutions company. Solar is a key priority, with Luminous focusing on residential rooftop solar and small commercial and industrial applications. It is also building capabilities in energy storage to serve changing consumer and business needs.
Vivek Abrol, MD & CEO, said awareness and understanding will be critical to solar adoption. He added that the association gives Luminous a chance to take the conversation to a wider audience and connect solar with the everyday lives of Indian families.
Neelima Burra, SVP and Chief Strategy and Marketing Officer, said Connected TV is becoming central to how families discover content, allowing the brand to talk about solar in a more relevant setting. The goal, she said, is not just awareness but making solar feel relatable and encouraging a more progressive mindset toward it over time.
Ranjana Mangla, Head of Digital Ad Sales and YouTube Business at Sony Pictures Networks India, said the show pairs one of India’s most celebrated cricketers with a format built around families participating together. She said it lets a category like solar sit naturally within an everyday family environment.
The show promises family participation, unexpected answers and humour, with Rohit Sharma bringing his signature personality.
